3 Branding Tips Everyone Should Know

We know you’ve heard the terms brand and branding. Its essential in running a business. If you aren’t familiar with the terms here’s a quick little breakdown.

What is a Brand?

It’s your service, the experience you give clients, your product and reputation.

What is Branding?

It is the visual representation of your mission and product, your identity – your brand. It’s the string that holds it all together through business cards, packaging, website, logo, colours etc.

What is a Branding Package?

Typically a branding package includes the majority of the following:

  • A logo in multiple formats
  • An alt logo ie. watermark
  • Font pairings
  • Custom colour palette + colour codes
  • Favicon
  • Social media cover
  • Business card design
  • Letterhead
  • Custom patterns

Which is exactly why we’re talking about 3 branding tips everyone should know today.

 

Branding Tips

1. Set your foundation.

It’s tempting to dive straight into an idea. Momentum is there and you want to go-go-go! You likely want to skip right ahead to the part where you’re making tons of money and networking like a freaking rockstar. BUT if you think of your business idea literally like a building you absolutely do not want to skip the foundation work.
Branding is your foundation.
Branding is more than a logo.

Your branding is your identity
Questions to ask yourself:
What are you building?
Where do you see it being in 2 years time?
Who is your target audience?
What vibe will your target audience respond best to?
Who is your competition?
What is your growth strategy?
How much can you/are you willing to invest?

Cheap design services are tempting when you’re getting started. You may feel like you just need a placeholder logo that you’ll switch out later when you can afford it but the reality is you get one chance at a first impression. If your branding is cheap and you’re not completely happy with it, or it’s nice but not entirely relevant to your vision, it isn’t going to attract your dream, target audience.

If you have time to have a placeholder logo, you have time to research and analyze the design package you need which also gives you the time you need to save up to invest in your vision, if money is the issue.

2. Brand for your target audience not for yourself.

Target Audience – Voice
It’s hard to separate your own preferences from what is relevant to your brand. A professional graphic designer is going to ask you a lot of questions and will wait for your answers because they’re crucial. Sometimes this means figuring out where your personal preferences end and your brand vision begins.

Part of our design process involves clients scouring Pinterest for images that speak to them. It makes our job easier if there is a visual clue involved, and it helps our clients focus on their brand vision – often times it makes them realize that their own personal favorite colors don’t need to be included, that they don’t want a knock off logo they came across on Fiverr. We strive for next level – that next level from primary contact, for the client to have something beyond what they’ve imagined.

Picture of a Pinterest Feed

The other thing about having professional branding services is that you have hired a team that is dedicated to you and your project. Your success is their success.

Laura’s tip: Your sister, mother, husband etc. are NOT your team unless they are 100% invested in working on your brand and business and are completely on this journey with you. Do not “run it by your team” unless they know every aspect of your vision. You do not need to put the logo options your designer has created for you up for vote on a Facebook group. The team you have hired is Your Team. They know you and are invested in you. Go with your gut, and trust your actual team.
Legitimate

3. Brand for the future

Where do you want to be in 2, 5, 7, 10 years?
Your future self is running a successful empire. How did you get there? With a Fiverr logo?
Nope. Are you fixated on current design trends? Are they timeless? (Do you still love chevron?)

We are obviously pro-hiring professional designers, the same way we are pro hiring a trained accountant, going to a certified doctor or dentist etc. but we do recognise and understand that a lot of people don’t choose that option until they’ve tried the other options, this isn’t life or death like the doctor example, and you’re not going to be audited/potentially imprisoned like the accountant scenario but we do see time and time again the regret a lot of clients have when presented with a branding sheet and their full professional branding package – they should have done it sooner.

If you’re going to do your own branding – go for it! Do it properly though by following these branding tips.
You are going to want to:

  • Explore font pairings and color palettes.
  • Research and analyze other brands within your niche.
  • Sketch your ideas – focus on balance, contrast and readability.
  • Digitize. Know raster from vector.

Am I recognizable across all platforms?

+Laura

Do you have nay questions about branding tips that we didn’t answer in this post?  Let us know in a comment below!

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About Bea + Elle

Bea + Elle-96-1

Brooke and Laura have a combined 20+ years of experience in graphic design, web design, and business branding.

Happy National Hugging Day!⁠
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Remember when we could hug people? And be hugged when we didnt want to be? 😂 Those were the days.⁠
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Consider this a socially distanced hug from us to you, business owner. Would you like your virtual hug from Laura (left) or Brooke (right)? Let us know and well hook you up in the comments.⁠
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#nationalhuggingday #hugsnotdrugs #onbrand #ahugaday #brothersgottahug #workwithus #introvert⁠
#hug #hugging #nationalhugday #somuchlove ⁠
#introvertsunite #introvertsareawesome ⁠
#brandphotoshoot #brandphotos ⁠
#entrepreneur #success #entrepreneurs #entrepreneurlife
We all have friends who are business owners. You can name a handful off the top of your head, no doubt. Whether product or service-based businesses we all know someone who is on the self-employment rollercoaster.

We wanted to share some ideas to help us be mindful in supporting our business owner friends and acquaintances because this kind of support is something we all could use. It opens opportunities for others and strengthens our network. Its also a good way to make a new friend.

1. Gift their product/service.
If you need to purchase a gift make them your first stop. You get to see their service first hand AND you get to introduce it to someone else.

2. Recommend them.
If someone is looking for a service or product youre aware of being provided, recommend them. Bonus points if youve used it yourself.

3. Share their posts.
Sharing is caring. Hitting that share button doesnt cost a thing but can have an impact.

4. Subscribe to their mailing list.
You will stay in the loop but it also says, Im interested in what youre doing! Its a simple, thoughtful, supportive gesture.

5. Make a purchase.
If possible, make the purchase. 

6. Tag them in your posts with their products.
If you make the purchase, use their product, take a photo and post it - TAG their business. This is incredibly helpful to business owners and it also introduces their business to anyone who sees your post.

7. Review purchases.
Google reviews, facebook, or other platforms have ways to leave reviews. Its another small effort on your part to leave an honest review. Its helpful for potential clients and also a boost in confidence for the business owner.

8. Leave a comment.
Interact on their posts. A quick like or comment gives them a boost in visibility that is very helpful and no skin off your nose. 

A lot of energy goes into running and maintaining a business. There are things we can do that only cost us a few seconds but can be the catalyst for growth for a business, and your relationship.

#friendship #friendshipismagic #thankyouforbeingafriend #growth 
#togetherness #worktogether #community #communityovercompetition 
#entrepreneur #businessowner #entrepreneurlife
Here is why I dont recommend asking your audience, what do you want to see more of from me? or other questions that put your growth and success in the hands of a third party who are not entirely invested in your success...⁠
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Youve already built trust with your audience - thats why theyve followed you - dont break that trust by psyching yourself out. If youre having a brand identity/content/product crisis TAKE A BREAK. Youve worked hard, theyve followed - following is the easy part.⁠
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Check your insights, they show you what your audience is enjoying the most ie. why theyre sticking around. You have all the information you need to create a plan of progress for your brand. Keep doing the hard work.⁠
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If youre feeling stressed, unmotivated, overwhelmed, or stuck reach out to a business owner friend or someone who has been on the journey youre on, hire a coach, find a mentor, join a support group, take a minute and look around to get some inspiration. Make a plan. Do your own research.⁠
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If you depend on your audience for professional guidance you risk your own growth. ⁠
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Your audience depends on YOU to continue giving them content and products that meet and exceed the standard YOUVE already set. Some audiences are there for sales - they want cheaper products. Some are there to support you - they love spending their money and supporting you. Whose opinion do you want?⁠
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As a consumer I find it jarring when a business owner  asks so... what should I do more of? They are the expert in their field. I trust that they know their brand and vision. As a fan/follower, Im not there to tell them what to do... unless theyre investing in my research and services, or theyre a friend who wants to talk or brainstorm. Im always happy to be a fresh pair of eyes for a friend.⁠
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Stay true to your brand. Take charge.⁠
Youve got this, little rockstar.⁠
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What do you think? Is this an unpopular opinion? Is it tough love?⁠
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#businesstip #brandingagency #tipoftheday #smallbusinessowner #smallbiz #newbusiness #familybusiness #localbusiness #smallbusinesstips #businessowners #marketing #optimization #digitalmarketing #growthmindset #mindset #invest
Heres a little mental health check for you. ⁠
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When youre laying in bed and feeling the overwhelm of the day ahead, you can ALWAYS start with making your bed. Because then no matter what youve accomplished one thing on your list of 3000 or even 10 To-dos for the day.⁠
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#conquertheday #makeyourbed #routine #selflove #wellness #mindfulness #wellbeing #selfcaretips #selfcarethreads #loveyourself #selfcarematters #selfcaresunday #mentalhealth #selfcareisntselfish #selfcarefirst #selfhelp #selfcareroutine #selfworth #mindbodysoul #health #takecareofyourself
@bybeaandelle

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