It’s spring cleaning time, and we’re here to help you fine-tune your website in these 7 easy steps, which will help you meet the needs of your growing small business.
Define your target audience.
Consider who your ideal customers are, what they want, and what problems they need to solve. This will help you determine the content, design, and functionality that your website needs. Check-in and see if your audience has changed since you began your business. It might be time to pivot to serve your audience better.
Create a clear navigation structure.
Ensure your website is easy to navigate, and visitors can quickly find the information they need about your services. Use clear and descriptive menu labels, and make sure your pages are logically organized. Listen to your website users’ feedback and consider any changes you need to make.
Make sure your website is mobile-friendly.
Many people access the internet on their mobile devices, so it’s essential that your website looks good and works well on smartphones and tablets. So, pull your website up on your phone right now to take a look!
Focus on search engine optimization. (SEO)
Use keywords relevant to your business throughout your website content to improve your search engine ranking. This will help potential customers find you more easily when they search for products or services like yours.
Use high-quality images and videos.
Use images and videos that showcase your products or services in the best possible light. Make sure they are high-quality and optimized for web use. Now is a great time to schedule new headshots and any product photography you need.
Include clear calls-to-action. (CTA)
Make it clear to visitors what you want them to do: sign up for your newsletter, purchase a product, or contact you for more information. Add appropriate calls-to-action throughout your website. As mentioned, if your audience has changed since you last audited your business, your CTAs may also need to be changed. Educate yourself if you’re unsure about what a call to action is.
Monitor your website analytics.
Use available analytics tools to track how visitors interact with your website. This will give you valuable insight into what’s working well and what needs improvement. Use this knowledge to your advantage.
By following these tips, you can fine-tune your website to meet the needs of your small business and attract more customers online. And, with a professional branding and web design team working with you, you’re sure to succeed!
Contact Brooke and Laura today to spring-clean your branding and website -t hat is a call to action 😉