7 ways you’re sabotaging your own branding

There are branding strategy rules that professional graphic designers follow to make your website and designs appealing not only to the eye but also to your brain – your brain needs to be impressed before your eyes are.

Branding Strategy by popular US graphic and web designers for small businesses, Bea and Elle: Pinterest image of Are You Ready for Professional Branding?

Branding Strategy: 7 Ways You’re Sabotaging Your Own Branding

1. Too much of everything.

It’s tempting to overload your space with more visuals, more info, more words, widgets, gizmos, ads, pop ups. You want to make sure you get EVERYTHING in but really, more is just more. White space is crucial. Remember Myspace? Your grown up, professional website should not be reminiscent of your pubescent, hormonal Myspace page with your favourite song blasting, your flashy flair, videos and ALL that. Let’s leave something to the imagination.

2. Margins.

What sets your $15 logo apart from the 2k package could be as simple as the margins. If your designer isn’t implementing this very simple, foundational graphic design rule they’re going to be breaking more of those rules and also our hearts. If the margins are missing you can bet your hard-earned bottom-dollar that there will be more missing and you are only going to look as professional as they do. Hint: they absolutely do not look professional.

3. Alignment.

Centre alignment is aesthetically pleasing but it’s almost always not appropriate – and this is another one of those basic concepts. Our eyes read from left to right. That’s biology. By centre aligning your text you’re messing with the readability of your content – your eye can’t find the next line as easily and your brain struggles to process what you’re seeing. Consider your audience.

Appropriate times for centre alignment include headlines, information on invitations, short quotes.

4. Fonts.

Let’s not get too crazy, or let’s but let’s do it professionally. Don’t be using script fonts in all caps, it’s not readable and it looks terrible. Let’s pair your wild, fun font with a good solid font that compliments and balances it out. Yin and yang. Your font pairings should never make the viewer question if they accidentally took a hallucinogenic.

5. Inconsistent branding.

You’re a bakery but you’re posting cat memes? You’re a business coach but you’re posting controversial, political posts? Don’t. If you have a dream to slay within your niche this is probably not the best strategy. Infuse your branding and your voice into your posts.

6. Including all your personal favorites.

I like purple too but sadly, it doesn’t add anything to my branding identity. That script font you use on your letterhead is lovely but again, let’s build you a brand that is a mind-blowing representation of where you want to be in 2, 5, 15 years – and that probably doesn’t involve the colour you just painted your living room or the font you used on your Christmas card last year.

7. We are your “team.”

When you’ve worked together for weeks with your designer, they give you their opinion and then you say, “let me show my team.” We know that you’re showing you husband and your mother, probably your sister too. Remember, we are the ones invested in your branding. We have researched, sketched, interviewed you about your business and your goals, we’ve checked out your competitors and we’ve taken it all into account. We know what you want to achieve. Our job is to help you get there and also to produce something that we’re ourselves are proud of – our name goes on your branding too, as the creators! Don’t “run it by your team,” who haven’t been involved in this journey with you, they are most likely not your target audience and they have very little investment in your success. Trust us.

+Laura

What branding strategy is working for your business right now? Let us know in a comment below!

Posted in

About Bea + Elle

Bea + Elle-96-1

Brooke and Laura have a combined 20+ years of experience in graphic design, web design, and business branding.

Dont save all your best stuff just for the About Me page. Make every page about you!⁠
⁠
Stand out from the rest by NOT blandly crafting and toning down your web pages, only allowing yourself to shine in a little snippet on that one page. Let us get to know you by being informative AND yourself on every page! ⁠
⁠
Break out of that cookie cutter! ⁠
⁠
Tip: Zhoosh up your site by hiring a fantastic copywriter to create your web content, written in your voice.⁠
⁠
Got questions? Ask us in the comments.⁠
⁠
#blogpost #bosslady #mompreneur #womeninbusiness #bossbabe #fempreneur #communityovercompetition #creativebusiness #smallbizowner #dowhatyoulove #personalbranding #branddesigner #lovewhatyoudo #solopreneur #meettheteam #mycreativebiz #shemeansbusiness #letsdothis #creativepreneur #aboutme #aboutmepage #webdesign #marketingstrategy #contentmarketing #digitalagency #marketingtips #websitedesign #brandingdesign
Ive seen a few Welcome to... state signs this last month but its always nice to see this one (captured by @artutoriveraphoto) as we come back home.⁠
⁠
The colour palette we pulled from this image is classic Utah with the brightest of blues and the warmest desert tones.⁠
⁠
What do you think? Have you been to Utah?⁠
⁠
⁠
#canyonlands #utahbusinessowner #utah #801 #lifeelevated ⁠
#designinspiration #colorful #orange #colors #moodboard #colorpalette #designdetails #livecolorfully #welcometoutah #welcome #onbrand #exploremore #buildyourbrand #itsasign #graphicdesign #visitutah #travelutah #desert #roadtrip #brandcolors #logodesigner #branding #brandingdesign #branddesign #brandidentity
We disappeared for a little bit recently.⁠
We disappeared and our business didnt fall apart. The world didnt end, and were doing just fine. AND well disappear again.⁠
⁠
Theres a lot of juggling involved in running a business. Its okay to set those balls down for a little bit or hand them over to someone else. We werent showing up on social but we were still working hard. You dont have to show up on every channel all the time, or even ever, really. ⁠
⁠
Were here to remind you not to run yourself into the ground. Running on fumes? Take a break. Do the minimum for a little bit. Intentionally shift gears. Re-evaluate your energy. Breathe. ⁠
⁠
Theres no one way to do this thing. Youre in charge.⁠
⁠
⁠
#bosslady #entrepreneurlife #successful #startup #team #businesstips #innovation #bossbabe #startuplife #entrepreneurs #womeninbusiness #contentmarketing ⁠
#smallbiztips #femaleentrepreneurs #mompreneur #womenwhohustle #successmindset #smallbusinesssupport #smallbusinesstips #businessmentor #entrepreneurship #fempreneur #socialmediahelp #socialmediaforbusiness #socialmediastrategy #outsourcing #solopreneur
Business ownership can be lonely, especially if youre not inclined to let people into your circle OR if youre not super outgoing - I am both of those things, so you can trust my advice! Outside of straight-up hiring someone to be on your team there are things you can do.

Build a business youre confident in enough to talk about. Create a plan, get to know your business baby, and love it. Dont be scared to explore your vision in detail. Write it all down and really get to know it.

THEN talk about it. Its a fact that your friends want to support you. Plus, word of mouth is dang powerful.

Next, to attract your team show them the role you can play in theirs. This can also help you get to know yourself better. You might not need support in the way you think because youre able to show up in that way for others, and yourself. 

How to begin the daunting task of networking: 
➕ Mention/tag a product you genuinely love. 
➕ Show up in the comments of other small businesses you respect. Become a familiar name.
➕ Find a mentor. A good mentor has an accessible network theyre happy to share.
➕ Recommend people within your network to those seeking their own team.

Building a team takes time and your success does not depend on your team. However, you need to build something for your future team to join. Keep it going and make any changes to your original plan along the way. Growth starts now and theres no shame in changing as needed.

Look locally.
➕ Give a shout-out and spread some love. 
Maybe your local yoga studio, Zumba teacher, coffee shop, or boutique? Tag, comment, mention, follow.
➕ Recognize a hard-working friend - go for coffee, snag a selfie and post it. Highlight what you admire in that person.
➕ Volunteer somewhere and meet new people who share a goal with you.
➕ Visit a local makers or farmers market, take a local class, purchase local produce, join a local group and immerse yourself in what your community is offering. Get to know the people behind the services.

By getting involved you set the frequency of your vibe. Its the law of attraction ✨ 

#lawofattraction #growthmindset #businesstips #womensupportingwomen #entrepreneurlife #womeninbusiness
@bybeaandelle

GET IN ON THIS.

sign up for our newsletter.

Scroll to Top