Are You Speaking To (and Keeping) the Right People?

Some people are lucky enough to have a really specific idea of what they’ll offer when they start a business. Some of us start off offering a wide variety of services and slowly narrowing down as we find our “zone of genius.” It’s important for all of us to evaluate whether we’re truly delivering what we say we will. Confused customers aren’t necessarily happy customers. But, if your offer has shifted since you started your business, it’s even more important to make sure your message still matches what you do. Which is why hiring a branding professional is so important.  

Hiring the Right Branding Professional

Branding Professional by popular US graphic and web designers for small businesses, Bea and Elle: Pinterest image with the words Are you Speaking to and Keeping the Right People?

The Importance of Hiring a Branding Professional


While it sounds simple enough, many successful business owners get stumped by branding and messaging questions like these. When you’re in the thick of running your business, it can be hard to have any brainpower left over for big picture issues like this one. We’ve all been there!

If it makes sense for you, hiring a branding professional is a good way to get this messaging issue figured out. More brainpower left over for the stuff that comes easy to you!


Maybe you’re not ready to hire a branding professional to help you evaluate your messaging? That’s ok. We all DIY certain aspects of our business at some point. If your business has evolved, and you’re not sure your messaging is accurate anymore, here are some things to ask yourself:


  • How do most of your customers hear about your business?
  • What specific problem does your business solve?
  • How different is your business from your competitors?
  • What promises do you make to your customers?
  • How do your customers talk about your business to other people?
  • How loyal are your customers?


Consider the Customer Journey

After reading the questions above, you might notice that they start with how customers hear about you and end with how likely they are to be repeat customers. This is the journey they take with you when they choose you over other options. When we evaluate how we’re reaching and serving customers, we can see where we’re losing people and where we’re making them really happy. Helpful stuff to know, right?


Once we identify these areas, we can improve and fine-tune our processes with the goal of retaining more customers. In other words, you’re creating a brand experience. When you intentionally put processes in place to create a consistent experience for your customers, you’re more likely to receive consistently positive feedback. Can you think of any restaurants or other businesses where you have a certain expectation of service? You can create that for your brand, too. 

Your Brand Experience

Once a customer or client finds you, are they likely to have similar experiences? If you’re an online business owner who has a variety of offers, you might be wondering how you can achieve this. For example, we offer a variety of services in our business. But one area that is consistent for all of our clients is our onboarding process. Once we’re hired for a job, we send a specific set of emails letting people know what we need from them and what they can expect from us. You can read about our whole design process here.


We use project management software to help us keep track of communications with clients and potential clients. Newer business owners might not be ready to invest the time or money in project management software. But you can take the time to create some email templates to use for each step of the intake/onboarding process. That way you’re not writing new emails from scratch every time you get an inquiry AND the people who interact with you are getting a consistent experience. Win-win!

Branding Professional by popular US graphic and web designers for small businesses, Bea and Elle: image of branding professional stages.

Next Steps

We hope your brain is swirling with ideas now. But we want you to be able to organize those ideas and put them into action. Remember those questions we encouraged you to ask yourself earlier? We encourage you to dig a little deeper. 


In fact, we included these questions and some follow-up questions in a free DIY Brand Audit Workbook we created. The follow-up questions help you get really specific. You might be surprised by your answers! By the way, we’ve left space for you to take notes. This way, you can keep referring back to the document as you implement any changes. 


If you’re working on strengthening our updating your brand, this is a really helpful tool we developed based on our intake/onboarding process for clients.  Other branding topics are covered as well, like identifying your ideal customers and your brand values. Whether you use this to DIY your branding or realize you want more help with your branding, we’d love to hear from you and know what you found most helpful. You can sign up for the free workbook here. 

Have you hired a branding professional yet?  Let us know in a comment below!

Posted in

About Bea + Elle

Bea + Elle-96-1

Brooke and Laura have a combined 20+ years of experience in graphic design, web design, and business branding.

Its warming up here in Utah.  Im excited to be able to walk barefoot in the grass and feel the sun on my face.⁠
Im also excited to get out and do yardwork. It got me thinking about how starting a business is like planting a seed. It takes a lot of energy to get things going. It can be really frustrating when you dont see very much growth happening on the surface.  But know that those roots are digging in deep so that you can bloom. Then suddenly the plant is producing like crazy. ⁠
Community is important to us.⁠
Were not sure people realize that there is support out there for business owners and creatives. Free, valuable, educational, local support groups that meet regularly. Did YOU know? Some of us enter business ownership with a skewed idea of what success means. With eyes fixed purely on a goal, it makes it hard to see or remember there is a middle part, where your people and growth experiences are.⁠
The truth is, if you dont want to be involved in dog-eat-dog business tactics, you dont have to. Sure, youll compete to stand out within your niche but it doesnt mean there isnt enough business to go around, and you dont have to play dirty to succeed. ⁠
The opportunities we have to engage in our community are a reminder that were all people trying to pay our bills, trying to find balance, and attempting to evolve into versions of ourselves that are very personal. Its hard work and we can support each other.⁠
If youre looking for a support network and a place to learn how to run your business check out @TheRisingTideSociety and see if theres a chapter local to you. Groups are run by a volunteer leader, hosted once a month with provided educational material, and its free. ⁠
Here is a photo of Laura (captured by @amberprussephotography) leading the discussion on Branding at our local @RisingTideSociety meeting last month.⁠
#communityovercompetition #smallbiztips #doitfortheprocess #savvybusinessowner #beyourownboss #creativebusiness #smallbizowner #creativeentrepreneur #creativeminds #solopreneur #smallbizlife #growyourbiz #therisingtidesociety ⁠
#9tothrive #womenwhohustle #bosslady #entrepreneurlife #successful #businesstips #startuplife #entrepreneur #utahcounty #mindset #mentalhealth #smallbusiness #community #socialgood #connection #culture #supportlocal
Happy Thursday! Happy June! Heres some color inspiration for you to use in your creative projects... or just to look at. ⁠
Were excited to hopefully see some hot air balloons at this years @FreedomFestival next month. Getting up early, grabbing breakfast bleary-eyed and on the go, seeing the hot air balloons then heading home for a nap is one of our favorite July family traditions! ⁠
Anyway, enjoy this color palette, and let us know if you use it for something! Wed love to see!⁠
📷 @nicolegeri via @Unsplash⁠
#color #colorpalette #procreate #summer #summertime ⁠
#creativeprocess #designinspiration #colour #moodboard⁠
#colorful #summervibes #popofcolor #colorpaletteinspiration #colorpaletteinspo #branding #colorlovers #colorinspiration #graphicdesign #procreatepalette #colortheory
We love to help our clients get EVERYTHING on brand.  The colors, the fonts, and the mood, its all part of your brand.⁠
Youve worked hard to create youre branding. Now get it out there with custom content that connects you with your ideal clients. Wed love to chat about what we can do for you. ⁠
If you dont have your branding place we can help with that too!


sign up for our newsletter.

Scroll to Top