Is Your Website Doing the Job You Want It To?

Have you ever visited a website and that impacted your impression of the business, for better or worse? It’s easy for us to visit other people’s websites and instantly assess whether the branding and design match the product/service/business. It’s harder to objectively evaluate our own materials. We’re too close to it, and we’re not seeing it from the perspective of our ideal clients. However, looking at your website statistics can help you decide whether you need to make some changes.

Website Statistics

How to Tell Where Your Website Traffic is Coming from

Website tech stuff can be overwhelming for some, but it’s good to know the basics so you can evaluate whether your website is doing what you want it to. There are a variety of ways to track website traffic and some of it is dependent on which website platform you use. We work with WordPress, Shopify, and Squarespace, so we will focus on those in this post. 

 

WordPress

 

WordPress is a popular website platform used by businesses across the spectrum. One of the most common plugins for evaluating website traffic on WordPress sites is MonsterInsights. While Google Analytics is free, it’s not always easy to navigate. Plugins like MonsterInsights make data analysis more user friendly. 

 

In MonsterInsight’s overview report, you can see geographically where your website traffic is coming from. They also have a Top 10 Referrals Report which shows you which other websites send the most traffic to your site. Finally, they have a Search Console Report which shows the top search terms for your website. If you’re interested in learning more about how MonsterInsights works, check out this article

 

Shopify

 

Shopify is a popular platform for people who want to easily set up online stores without coding. Shopify has several plans that track a variety of data, mostly centered around capturing sales information. All of their plans have the overview dashboard. From here, you can see what geographical regions visitors are coming from, as well as social media sites. They have their own instructions for how to set up Google Analytics. You can see those instructions here

Squarespace

 

Squarespace has been gaining popularity because it’s so easy to use. Like Shopify, the analytics available on Squarespace varies by plan. However, most of the basic traffic data we’ve discussed so far are available across all of the plans. You can read more about the different plans and how to review data here. If you need help connecting Google Analytics to Squarespace, you can review these instructions.

What to Do with Your Data

Let’s say you’ve reviewed your traffic sources and you notice that most people are coming from one or two places. For example, most of your visitors might be coming from Facebook or Instagram. It’s good practice to diversify the sources of your website traffic. That just means that you intentionally find multiple ways to drive traffic to your website. Here are some other ways to drive traffic to your site:

 

  • Create an email newsletter. 
  • Create video content.
  • Share content on other platforms, like LinkedIn.
  • Write blog posts on your own websites. 

 

When you write blog posts on your own site, make sure they include useful information for your target audience. This will not only help you build your authority and reputation of being helpful — but it’s also respectful of the time they invest in reading your blog. 

 

Also, if you focus too much on loading your content with keywords, you might veer into what‘s been termed “black hat SEO“ practices. These tactics tend to violate Google’s terms of service. It sounds ominous, but basically, as long as you’re sharing truly helpful content, you should be all good.

Bounce Rate

Another statistic to track is your bounce rate. A bounce is when a visitor only goes to one page of your site and then leaves. You can even see how long they stayed! A high bounce rate can indicate that people aren’t finding what they were looking for on your site. However, keep in mind that the average bounce rate varies by industry. 

Next Steps

So, you’ve looked at your data and you know you need changes. Remember to keep your ideal customer in mind when making changes. What would make the website easier for them to navigate? What information would help them make a purchasing decision?

 

If you’ve never made website changes before and you’re a DYI type — good news, there’s lots of free tools and information out there. If all this website stuff just isn’t your thing, we can help you with this! And if you want some time to look into it yourself before you’ve made a decision, we have a workbook that may help you. Our free DIY Brand Audit Workbook has a section dedicated to reviewing your website, along with other helpful branding information. You can sign up for the free workbook here.

What are your website statistics like?  Let us know in a comment below!

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About Bea + Elle

Bea + Elle-96-1

Brooke and Laura have a combined 20+ years of experience in graphic design, web design, and business branding.

Dont save all your best stuff just for the About Me page. Make every page about you!⁠
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Stand out from the rest by NOT blandly crafting and toning down your web pages, only allowing yourself to shine in a little snippet on that one page. Let us get to know you by being informative AND yourself on every page! ⁠
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Break out of that cookie cutter! ⁠
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Tip: Zhoosh up your site by hiring a fantastic copywriter to create your web content, written in your voice.⁠
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Got questions? Ask us in the comments.⁠
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#blogpost #bosslady #mompreneur #womeninbusiness #bossbabe #fempreneur #communityovercompetition #creativebusiness #smallbizowner #dowhatyoulove #personalbranding #branddesigner #lovewhatyoudo #solopreneur #meettheteam #mycreativebiz #shemeansbusiness #letsdothis #creativepreneur #aboutme #aboutmepage #webdesign #marketingstrategy #contentmarketing #digitalagency #marketingtips #websitedesign #brandingdesign
Ive seen a few Welcome to... state signs this last month but its always nice to see this one (captured by @artutoriveraphoto) as we come back home.⁠
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The colour palette we pulled from this image is classic Utah with the brightest of blues and the warmest desert tones.⁠
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What do you think? Have you been to Utah?⁠
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#canyonlands #utahbusinessowner #utah #801 #lifeelevated ⁠
#designinspiration #colorful #orange #colors #moodboard #colorpalette #designdetails #livecolorfully #welcometoutah #welcome #onbrand #exploremore #buildyourbrand #itsasign #graphicdesign #visitutah #travelutah #desert #roadtrip #brandcolors #logodesigner #branding #brandingdesign #branddesign #brandidentity
We disappeared for a little bit recently.⁠
We disappeared and our business didnt fall apart. The world didnt end, and were doing just fine. AND well disappear again.⁠
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Theres a lot of juggling involved in running a business. Its okay to set those balls down for a little bit or hand them over to someone else. We werent showing up on social but we were still working hard. You dont have to show up on every channel all the time, or even ever, really. ⁠
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Were here to remind you not to run yourself into the ground. Running on fumes? Take a break. Do the minimum for a little bit. Intentionally shift gears. Re-evaluate your energy. Breathe. ⁠
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Theres no one way to do this thing. Youre in charge.⁠
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#bosslady #entrepreneurlife #successful #startup #team #businesstips #innovation #bossbabe #startuplife #entrepreneurs #womeninbusiness #contentmarketing ⁠
#smallbiztips #femaleentrepreneurs #mompreneur #womenwhohustle #successmindset #smallbusinesssupport #smallbusinesstips #businessmentor #entrepreneurship #fempreneur #socialmediahelp #socialmediaforbusiness #socialmediastrategy #outsourcing #solopreneur
Business ownership can be lonely, especially if youre not inclined to let people into your circle OR if youre not super outgoing - I am both of those things, so you can trust my advice! Outside of straight-up hiring someone to be on your team there are things you can do.

Build a business youre confident in enough to talk about. Create a plan, get to know your business baby, and love it. Dont be scared to explore your vision in detail. Write it all down and really get to know it.

THEN talk about it. Its a fact that your friends want to support you. Plus, word of mouth is dang powerful.

Next, to attract your team show them the role you can play in theirs. This can also help you get to know yourself better. You might not need support in the way you think because youre able to show up in that way for others, and yourself. 

How to begin the daunting task of networking: 
➕ Mention/tag a product you genuinely love. 
➕ Show up in the comments of other small businesses you respect. Become a familiar name.
➕ Find a mentor. A good mentor has an accessible network theyre happy to share.
➕ Recommend people within your network to those seeking their own team.

Building a team takes time and your success does not depend on your team. However, you need to build something for your future team to join. Keep it going and make any changes to your original plan along the way. Growth starts now and theres no shame in changing as needed.

Look locally.
➕ Give a shout-out and spread some love. 
Maybe your local yoga studio, Zumba teacher, coffee shop, or boutique? Tag, comment, mention, follow.
➕ Recognize a hard-working friend - go for coffee, snag a selfie and post it. Highlight what you admire in that person.
➕ Volunteer somewhere and meet new people who share a goal with you.
➕ Visit a local makers or farmers market, take a local class, purchase local produce, join a local group and immerse yourself in what your community is offering. Get to know the people behind the services.

By getting involved you set the frequency of your vibe. Its the law of attraction ✨ 

#lawofattraction #growthmindset #businesstips #womensupportingwomen #entrepreneurlife #womeninbusiness
@bybeaandelle

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