National Park Love

When we caught sight of the #NPScolorforecasting tag on Instagram we died. We died in a glorious, beautiful, happy way! Some of our most popular posts on our Instagram are our custom color palette branding posts. We really love color and we love that we attract people who love color too. It’s a truly beautiful thing to share and cultivate a mutual love like that.

After the #NPScolorforecasting tag appeared, it got me thinking, “what if I was commissioned to create the template for National Park Services color campaign posts?” It’s something we’re already doing, it doesn’t seem unrealistic to catch the right eye and land our dream design job from it. Just the thought of all 419 national park sites having these posts got me pretty excited.

If you follow Bea + Elle on Instagram you’ll have seen our color palette posts. If you don’t follow us on Instagram, why aren’t you following us on Instagram?! Below is an example of how our color palette posts look. Pretty yummy. We take great pride in them and ooh and aah over each one, and really, they’re kind of addicting to make…

Visiting national parks are major bucket list items and deserve to be showcased – not that Mother Nature isn’t doing a stellar job of that all by herself but this is our dream and we’re collaborating with her on this, so just go with it, okay? We miss the opportunity to visit, that’s for sure. Our National Park memories aren’t fading fast. They’re fully saturated and fresh in our minds, but we do miss being there.

The design bit:

If that big dream came true and I was to come up with a template for the parks to use I’d definitely incorporate their iconic logo – how could I not? Branded content looks amazing and a subtle watermark adds that something a little extra. It stands out in the right way, when it’s done right. Another option would be to play off that iconic logo and go big and bold by making it the frame. It looks like a little teaser, a peek through a keyhole in to nature, and it really makes you want to see more…

 

Ultimately we aim to make any brand we work with iconic – that is absolutely always our goal, and what more could you really ask for? We take branding very seriously. 

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About Bea + Elle

Bea + Elle-96-1

Brooke and Laura have a combined 20+ years of experience in graphic design, web design, and business branding.

Its warming up here in Utah.  Im excited to be able to walk barefoot in the grass and feel the sun on my face.⁠
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Im also excited to get out and do yardwork. It got me thinking about how starting a business is like planting a seed. It takes a lot of energy to get things going. It can be really frustrating when you dont see very much growth happening on the surface.  But know that those roots are digging in deep so that you can bloom. Then suddenly the plant is producing like crazy. ⁠
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Community is important to us.⁠
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Were not sure people realize that there is support out there for business owners and creatives. Free, valuable, educational, local support groups that meet regularly. Did YOU know? Some of us enter business ownership with a skewed idea of what success means. With eyes fixed purely on a goal, it makes it hard to see or remember there is a middle part, where your people and growth experiences are.⁠
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The truth is, if you dont want to be involved in dog-eat-dog business tactics, you dont have to. Sure, youll compete to stand out within your niche but it doesnt mean there isnt enough business to go around, and you dont have to play dirty to succeed. ⁠
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The opportunities we have to engage in our community are a reminder that were all people trying to pay our bills, trying to find balance, and attempting to evolve into versions of ourselves that are very personal. Its hard work and we can support each other.⁠
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If youre looking for a support network and a place to learn how to run your business check out @TheRisingTideSociety and see if theres a chapter local to you. Groups are run by a volunteer leader, hosted once a month with provided educational material, and its free. ⁠
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Here is a photo of Laura (captured by @amberprussephotography) leading the discussion on Branding at our local @RisingTideSociety meeting last month.⁠
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#communityovercompetition #smallbiztips #doitfortheprocess #savvybusinessowner #beyourownboss #creativebusiness #smallbizowner #creativeentrepreneur #creativeminds #solopreneur #smallbizlife #growyourbiz #therisingtidesociety ⁠
#9tothrive #womenwhohustle #bosslady #entrepreneurlife #successful #businesstips #startuplife #entrepreneur #utahcounty #mindset #mentalhealth #smallbusiness #community #socialgood #connection #culture #supportlocal
Happy Thursday! Happy June! Heres some color inspiration for you to use in your creative projects... or just to look at. ⁠
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Were excited to hopefully see some hot air balloons at this years @FreedomFestival next month. Getting up early, grabbing breakfast bleary-eyed and on the go, seeing the hot air balloons then heading home for a nap is one of our favorite July family traditions! ⁠
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Anyway, enjoy this color palette, and let us know if you use it for something! Wed love to see!⁠
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📷 @nicolegeri via @Unsplash⁠
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#color #colorpalette #procreate #summer #summertime ⁠
#creativeprocess #designinspiration #colour #moodboard⁠
#colorful #summervibes #popofcolor #colorpaletteinspiration #colorpaletteinspo #branding #colorlovers #colorinspiration #graphicdesign #procreatepalette #colortheory
We love to help our clients get EVERYTHING on brand.  The colors, the fonts, and the mood, its all part of your brand.⁠
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Youve worked hard to create youre branding. Now get it out there with custom content that connects you with your ideal clients. Wed love to chat about what we can do for you. ⁠
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If you dont have your branding place we can help with that too!
@bybeaandelle

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