When we caught sight of the #NPScolorforecasting tag on Instagram we died. We died in a glorious, beautiful, happy way! Some of our most popular posts on our Instagram are our custom color palette branding posts. We really love color and we love that we attract people who love color too. It’s a truly beautiful thing to share and cultivate a mutual love like that.
After the #NPScolorforecasting tag appeared, it got me thinking, “what if I was commissioned to create the template for National Park Services color campaign posts?” It’s something we’re already doing, it doesn’t seem unrealistic to catch the right eye and land our dream design job from it. Just the thought of all 419 national park sites having these posts got me pretty excited.
If you follow Bea + Elle on Instagram you’ll have seen our color palette posts. If you don’t follow us on Instagram, why aren’t you following us on Instagram?! Below is an example of how our color palette posts look. Pretty yummy. We take great pride in them and ooh and aah over each one, and really, they’re kind of addicting to make…
Visiting national parks are major bucket list items and deserve to be showcased – not that Mother Nature isn’t doing a stellar job of that all by herself but this is our dream and we’re collaborating with her on this, so just go with it, okay? We miss the opportunity to visit, that’s for sure. Our National Park memories aren’t fading fast. They’re fully saturated and fresh in our minds, but we do miss being there.
The design bit:
If that big dream came true and I was to come up with a template for the parks to use I’d definitely incorporate their iconic logo – how could I not? Branded content looks amazing and a subtle watermark adds that something a little extra. It stands out in the right way, when it’s done right. Another option would be to play off that iconic logo and go big and bold by making it the frame. It looks like a little teaser, a peek through a keyhole in to nature, and it really makes you want to see more…
Ultimately we aim to make any brand we work with iconic – that is absolutely always our goal, and what more could you really ask for? We take branding very seriously.