The Empowered Enchantress mission is to help women prioritize their self-care and sensuality so they radiate confidence and feel empowered - empowered as a wife, mother, sister, aunt, daughter, and woman. With a goal to inspire women to believe in themselves, their beauty, their strength and resilience and be a  safe place to discuss past sexual trauma and shame.

We worked to create bold, feminine branding elements that would attract this specific clientele whilst standing the test of time in order for them to focus on the long-term needs of their clients without being hindered by rebranding or pivoting their vision.

A cool, deep, relaxing color palette was adopted along with the moon phases becoming the main icon for this brand and runs throughout their online presence, facebook group, and graphics used in 1:1 coaching sessions.