The Steps For Content Planning

I live in a world of crazy. We have 3 kids and I feel like my life is not my own, sometimes. I DO NOT know how families with more kids do it. I come from a family of 7 kids and have asked my Mother, but she just smiled and said it works out. Clearly she was unwilling to share her Super-Mom secrets. ANYWAYS… If I do not plan my day, I do not get things done. I don’t have delusions that I will get ALL THE THINGS done, but it helps me be more productive having a plan. It helps so much to have a clear idea of how the days, weeks, or months ahead need to go. I’m more focused, more efficient, and WAY more motivated.

This same thing applies to your website and your business. That lovely proverbial quote “ If You Fail to Plan, You Are Planning to Fail” definitely applies. This applies to any content you are creating, whether its Pins, Facebook Posts, Instagram, or your blog. Not only that, but working as a team means that we need to fully communicate what we’re thinking. Although I’d love to pretend that Laura can read my mind all the time, that’s just not the case. So we content plan to stay on the same page, literally. Otherwise our social posts and our blog content just don’t align.

Here are the steps we take to plan our content.

1. Review Your Goals

You want content that is inline with your goals. If you’re getting ready to launch a new product or course, make sure your content aligns with it. If you want to sell a meal planning guide, writing content that emphasizes the importance of meal planning, meal prep, and healthy eating that all links to the new product would be fabulous.

2. Plan Ahead

Give yourself a head start. Speaking from personal experience, life can and WILL get in the way. Life events can seriously derail work and the momentum you have going sometimes. Not only that, if you know what you’re post about 1 months from now, it helps relieve so much stress!

3. Know Your Audience

Even if you don’t have a huge following yet, you can do a little research and find out what type of content they want to see. You can check Facebook groups, Pinterest, or JUST ASK your audience! If you don’t have a following yet, check out some of your competitors and see what content they are posting. DO NOT copy their content. Just jot down your ideas as you peruse. You never know when something will spark an idea.

4. Gathering Ideas

The wonderful Internety world we live in, is full of fantastic ideas. Just a quick search of “content planning” on Pinterest brought up oodles of options.

This is a great time to dive into SEO keywords. You can read a bit more about what they are and why you need to use them in creating content here.

Brain Storming on Trello. Its my jam. It keeps me organized and I can access it no matter where I am. When I get into brain storm mode, I sometimes get a little excited and have 1000 thoughts going through my head. Trello is a quick and easy way for me to jot down my ideas and still keep everything organized. Sometimes its just a card title and sometimes I’ll go into the card and jot down a few points.

5. Drafting

I like to outline my content first. It helps me have a good idea of how long the post will be and what I might need to research just a little more. The outline of my drafts often end up being the Headers inside my blog posts, which is fantastic for SEO. My writing brain is totally different than my design brain. I need to set time aside specifically for writing. I like to have a set day for content creation. This includes all of the steps above as well as writing the content.

6. Make it Pretty

We definitely batch our graphics. We have made our own social media templates and it makes it really easy for Laura and me to pump out a lot of graphics at once. We love using Photoshop and Illustrator for this. But Canva is a great and easy way to build your own graphics. But if you don’t have time to make your own, we’d love to help by making you a custom social media template pack.

7. Schedule it

When you’re running a business, the more you can automate the better. Schedule your blog posts to self-publish. Then use scheduling tools like Later, Tailwind, Hootsuite or Buffer to post your content on your social media. This can help keep your business running smooth and gives you more time to dedicate to other tasks. It also ensures that posts aren’t forgotten or posted late.

8. Now get to making all that content!


9. Read this blog post on how to use a content calendar to plan it all out.



About Bea + Elle

Bea + Elle-96-1

Brooke and Laura have a combined 20+ years of experience in graphic design, web design, and business branding.



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