What do people secretly think about your business?

Ok, full disclosure. We’re not mind-readers. But, we do know good branding tips like the psychology of color and design. You’ve probably heard that statistic about how you have a matter of seconds to make a first impression? That’s true about your brand, too. The colors and design elements you use will influence the way people view your brand. 

Branding Tips

Fear not. One good thing about branding: you can always tweak it. And if you want to get an idea of what message your branding sends, you can start by looking at the customers you’re attracting. In fact, we did this ourselves. We shifted from being primarily known for providing freebies and templates to being known for helping small businesses have big brands. Once we decided to focus on serving people leveling up their business, we updated our branding to reflect that. 

Do you know who your ideal customer is?

There’s a good chance you’ve seen some form of this question somewhere on the internets. Terms like “ideal client,” “ideal client avatar,” and “ICA” are thrown around like confetti. But if you’re making a shift in your biz (or to use some more business buzzwords: scaling or pivoting), your ideal client’s probably changing too. 

Sometimes when thinking about ideal customers, people focus exclusively on demographics. Demographics are things like gender, age, relationship status, job, socioeconomic status, family size. These things can be useful, especially when developing messaging. If you target moms and you write about #momlife, those moms are more likely to feel like you get them. But we all know that not all moms have the same style or are drawn to the same things.

This is why knowing the psychographics of your audience is so important. What are their personalities like? What are their values? Their attitudes? Their interests? Going back to the mom example, are they more like Clair Huxtable or Lorelai Gilmore? Or any wonderful variety of mom in between?

via GIPHY

 

How do I find this information about my customers? 

Some of this information might be obvious from your interactions with your customers. You might have no idea about some of it. You don’t have to know it all. But the more you know, the more you can develop a brand that speaks to them. 

If you’re connected to your customers through social media, spend some time checking out their profiles. Don’t worry, we’re not saying be a stalker. We’re just encouraging you to look for some of the information we covered above. 

If you really wanted to go all in on understanding your audience, you could survey your customers. You could ask them questions like:

  • Why did they choose you over other options?
  •  What was it about your business that initially got their attention?
  •  What did they like most about their experience with you?
  • If they had to choose 3 words to describe your business, what would they choose?

Once you notice some trends, you’ll know those are the types of things other potential customers would notice too. Then, you can intentionally implement these things into future design, copy, or social media posts. Or you can have branding professionals help you with this part. For a busy entrepreneur, branding can be overwhelming. For businesses like ours, it’s what we love to do. 

Knowing what appeals to your ideal customers is just one part of branding. If you’d like to learn more about how to understand/update your branding, we invite you to sign up for our free DIY Brand Audit Workbook. There’s even a section there for you to take notes on your ideal customers. Once you use the workbook, you can use it to update your branding yourself, or share it with a branding professional to help them quickly understand your brand. Win-win!

What are some branding tips you’ve heard or learned?  Let us know in a comment below!

About Bea + Elle

Bea + Elle-96-1

Brooke and Laura have a combined 20+ years of experience in graphic design, web design, and business branding.

Its warming up here in Utah.  Im excited to be able to walk barefoot in the grass and feel the sun on my face.⁠
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Im also excited to get out and do yardwork. It got me thinking about how starting a business is like planting a seed. It takes a lot of energy to get things going. It can be really frustrating when you dont see very much growth happening on the surface.  But know that those roots are digging in deep so that you can bloom. Then suddenly the plant is producing like crazy. ⁠
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Community is important to us.⁠
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Were not sure people realize that there is support out there for business owners and creatives. Free, valuable, educational, local support groups that meet regularly. Did YOU know? Some of us enter business ownership with a skewed idea of what success means. With eyes fixed purely on a goal, it makes it hard to see or remember there is a middle part, where your people and growth experiences are.⁠
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The truth is, if you dont want to be involved in dog-eat-dog business tactics, you dont have to. Sure, youll compete to stand out within your niche but it doesnt mean there isnt enough business to go around, and you dont have to play dirty to succeed. ⁠
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The opportunities we have to engage in our community are a reminder that were all people trying to pay our bills, trying to find balance, and attempting to evolve into versions of ourselves that are very personal. Its hard work and we can support each other.⁠
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If youre looking for a support network and a place to learn how to run your business check out @TheRisingTideSociety and see if theres a chapter local to you. Groups are run by a volunteer leader, hosted once a month with provided educational material, and its free. ⁠
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Here is a photo of Laura (captured by @amberprussephotography) leading the discussion on Branding at our local @RisingTideSociety meeting last month.⁠
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#communityovercompetition #smallbiztips #doitfortheprocess #savvybusinessowner #beyourownboss #creativebusiness #smallbizowner #creativeentrepreneur #creativeminds #solopreneur #smallbizlife #growyourbiz #therisingtidesociety ⁠
#9tothrive #womenwhohustle #bosslady #entrepreneurlife #successful #businesstips #startuplife #entrepreneur #utahcounty #mindset #mentalhealth #smallbusiness #community #socialgood #connection #culture #supportlocal
Happy Thursday! Happy June! Heres some color inspiration for you to use in your creative projects... or just to look at. ⁠
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Were excited to hopefully see some hot air balloons at this years @FreedomFestival next month. Getting up early, grabbing breakfast bleary-eyed and on the go, seeing the hot air balloons then heading home for a nap is one of our favorite July family traditions! ⁠
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Anyway, enjoy this color palette, and let us know if you use it for something! Wed love to see!⁠
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📷 @nicolegeri via @Unsplash⁠
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#color #colorpalette #procreate #summer #summertime ⁠
#creativeprocess #designinspiration #colour #moodboard⁠
#colorful #summervibes #popofcolor #colorpaletteinspiration #colorpaletteinspo #branding #colorlovers #colorinspiration #graphicdesign #procreatepalette #colortheory
We love to help our clients get EVERYTHING on brand.  The colors, the fonts, and the mood, its all part of your brand.⁠
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Youve worked hard to create youre branding. Now get it out there with custom content that connects you with your ideal clients. Wed love to chat about what we can do for you. ⁠
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If you dont have your branding place we can help with that too!
@bybeaandelle

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