Why Investing In Great Design Is Worth It

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Your brand is your company’s most valuable asset. The first impression a potential customer has with your company is based on its look and feel of your branding. That could be in the form of your website, social media, print assets etc. It is important to ensure that the first impression someone has with your brand is a great one.  It’s often what the decision to do business with you is based on.

Branding is an investment in your business – one that can and will yield countless returns over the life of your business. With that in mind, it’s always a good idea to invest in a professionally designed visual brand identity that instills confidence and can stand the test of time. You know like the ones we do! Hint. Hint. 

Branding builds credibility

The first impression of your brand counts! BIG TIME.  People buy from brands they trust and recognize. A huge part of instilling confidence in a potential customer has a lot to do with what your brand looks and feels like. Think about it, when a consumer is looking for a product/service in a marketplace with numerous options you need something that sets you apart from your competitors. Your brand needs to be the most enticing to your ideal customers. 

Great Design Sells

Using design aesthetics that represent professionalism allows you to increase the price point of your products and services. How a brand is perceived determines how its customers behave, and customer behavior determines your brand’s financial performance. Brands that utilize great design are able to establish meaningful differentiation from competitors and are able to justify their worth and command higher prices for their products or services.

Great Designs Make Your Brand Memorable

Think of the most notable brands in the world. When you think of them the first thing that likely comes to mind is their logo and/or design aesthetic. The fact is great design is memorable. People will remember your design as a representation of your brand for ages. Make sure it’s a good memory. Great design also allows you to communicate your brand message in a more clear and cohesive way, ensuring what you have to say is remembered.

The fact of the matter is, investing in design is a great business move. Not only does it ensure a clear and cohesive brand identity that instills trust and confidence in your target market, but it also assists in propelling your brand awareness, and can increase profits. Great branding coupled with business acumen is a recipe for success.

About Bea + Elle

Bea + Elle-96-1

Brooke and Laura have a combined 20+ years of experience in graphic design, web design, and business branding.

Its warming up here in Utah.  Im excited to be able to walk barefoot in the grass and feel the sun on my face.⁠
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Im also excited to get out and do yardwork. It got me thinking about how starting a business is like planting a seed. It takes a lot of energy to get things going. It can be really frustrating when you dont see very much growth happening on the surface.  But know that those roots are digging in deep so that you can bloom. Then suddenly the plant is producing like crazy. ⁠
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Community is important to us.⁠
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Were not sure people realize that there is support out there for business owners and creatives. Free, valuable, educational, local support groups that meet regularly. Did YOU know? Some of us enter business ownership with a skewed idea of what success means. With eyes fixed purely on a goal, it makes it hard to see or remember there is a middle part, where your people and growth experiences are.⁠
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The truth is, if you dont want to be involved in dog-eat-dog business tactics, you dont have to. Sure, youll compete to stand out within your niche but it doesnt mean there isnt enough business to go around, and you dont have to play dirty to succeed. ⁠
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The opportunities we have to engage in our community are a reminder that were all people trying to pay our bills, trying to find balance, and attempting to evolve into versions of ourselves that are very personal. Its hard work and we can support each other.⁠
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If youre looking for a support network and a place to learn how to run your business check out @TheRisingTideSociety and see if theres a chapter local to you. Groups are run by a volunteer leader, hosted once a month with provided educational material, and its free. ⁠
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Here is a photo of Laura (captured by @amberprussephotography) leading the discussion on Branding at our local @RisingTideSociety meeting last month.⁠
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#communityovercompetition #smallbiztips #doitfortheprocess #savvybusinessowner #beyourownboss #creativebusiness #smallbizowner #creativeentrepreneur #creativeminds #solopreneur #smallbizlife #growyourbiz #therisingtidesociety ⁠
#9tothrive #womenwhohustle #bosslady #entrepreneurlife #successful #businesstips #startuplife #entrepreneur #utahcounty #mindset #mentalhealth #smallbusiness #community #socialgood #connection #culture #supportlocal
Happy Thursday! Happy June! Heres some color inspiration for you to use in your creative projects... or just to look at. ⁠
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Were excited to hopefully see some hot air balloons at this years @FreedomFestival next month. Getting up early, grabbing breakfast bleary-eyed and on the go, seeing the hot air balloons then heading home for a nap is one of our favorite July family traditions! ⁠
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Anyway, enjoy this color palette, and let us know if you use it for something! Wed love to see!⁠
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📷 @nicolegeri via @Unsplash⁠
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#color #colorpalette #procreate #summer #summertime ⁠
#creativeprocess #designinspiration #colour #moodboard⁠
#colorful #summervibes #popofcolor #colorpaletteinspiration #colorpaletteinspo #branding #colorlovers #colorinspiration #graphicdesign #procreatepalette #colortheory
We love to help our clients get EVERYTHING on brand.  The colors, the fonts, and the mood, its all part of your brand.⁠
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Youve worked hard to create youre branding. Now get it out there with custom content that connects you with your ideal clients. Wed love to chat about what we can do for you. ⁠
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If you dont have your branding place we can help with that too!
@bybeaandelle

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