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Your website is your digital first impression. It is literally your first and sometimes only chance to impress your potential customer. Your site not only has to catch their attention, but it also has the important task of converting visitors into customers. While beautiful graphics and design can quickly grab attention, it takes a wee bit more to hold that attention. This is where copy-writing comes in.
Your Website Is Your Digital “Elevator Pitch”
In just a few clicks of a button your site needs to communicate EXACTLY your business and what it has to offer. Having graphics and images is an important part of web design, believe us, we know and we care DEEPLY about graphics. You still need to communicate with your clients and customers. Consider the graphics the bait and your copy your hook. Copy-writing allows you to communicate your offer and answer questions clearly and effectively.
Not All Attention Is Created Equal
While you definitely want to attract attention to your website and what you have to offer, you want to create a website that attracts your ideal clients. When your branding and website are made with your ideal client in mind, you’re much more likely to convert a website visitor into a paying customer or client. Good web copy can help you filter your traffic. By focusing your copy on attracting and converting your best prospects, you’ll start seeing a lot more interactions and business.
Search Engine Optimization (SEO)
As a business, we’re going to assume your goal is to get your brand and what you have to offer out to as many as people as possible. If you are a new business owner, you may not have the budget to invest in large scale marketing campaigns. Lucky for you, SEO is absolutely free. By incorporating well-researched keywords and phrases throughout your website, you can bring more traffic to you. The better your SEO, the higher rank in major search engines, such as Google.
Trigger The Intended Action
Website copy isn’t written simply to have content on your website. Your site was created with a specific purpose in mind, and the copy assists in serving that purpose. Strong web copy is what will make people take the action you want them to take. Whether that be to buy a product or register for a service, you want them to do something!
Think copy doesn’t matter? Poor copy can actually cost you! GainTap changed one word in their call to action (CTA). This simple action cut their leads by 81%! Now do the math, if your leads were cut by over 80% how would that impact your sales?
Now, don’t get us wrong, good design is important and WE LOVE good design, like a lot. But good copy-writing is equally important. It’s quite simple, good copy is one of your most important sales tools and will help your business become more profitable. Good copy will ensure your website is discoverable in search engines. It will attract, qualify, and keep the attention of the visitors to your site, and most importantly persuade them to take the actions you want them to take.