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Your website is your digital first impression. It is literally your first and sometimes only chance to impress your potential customer. Your site not only has to catch their attention, but it also has the important task of keeping converting visitors into customers. While beautiful graphics and design can quickly grasp the attention of consumers, it takes far more than that to maintain it. This is where copy-writing comes in.
Your Website Is Your Digital “Elevator Pitch”
In just a few clicks of a button your site needs to communicate your business and what it has to offer. Having graphics and images is an important part of web design, but they aren’t always the most effective way of communicating with your clients and customers. On the other hand, copy-writing allows you to communicate your offer and answer questions clearly and effectively.
Not All Attention Is Created Equal
While you definitely want to attract attention to your website and what you have to offer, you want a create a website that attracts your ideal clients. When your branding and website are made with your ideal client in mind, you’re much more likely to convert a website visitor into a paying customer or client. Good web copy can help you filter your traffic. By focusing your copy on attracting and converting your best prospects, you’ll start seeing a lot more interactions and business.
Search Engine Optimization (S.E.O)
As a business, your goal is to get your brand and what you have to offer out to as many as people as possible. If you are a new business owner, you may not have the budget to invest in large scale marketing campaigns. Lucky for you, S.E.O. is absolutely free. Good copy is written to attract qualified traffic via search engines by incorporating well-researched keywords and phrases throughout your website. This, in turn, will allow your website to rank in major search engines such as Google, and attract your target customers with enticing and actionable headlines.
Trigger The Intended Action
Website copy isn’t written simply to have content on your website. Your site was created with a specific purpose in mind, and the copy assists in serving that purpose. Strong web copy is what will make people take the action you want them to take. Whether that be to buy a product or register for a service.
Think copy doesn’t matter? Poor copy can actually cost you! GainTap changed one word in their call to action (CTA). This simple action cut their leads by 81%! Now do the math, if your leads were cut by over 80% how would that impact your sales?
Now, don’t get us wrong, good design is important and WE LOVE goo design. But good copy-writing is equally important. It’s quite simple, good copy is one of your most important sales tools and will help your business become more profitable. Good copy will ensure your website is discoverable in search engines. It will attract, qualify, and keep the attention of the visitors to your site, and most importantly persuade them to take the actions you want them to take.