Are You Ready for Professional Branding?

Before we help you decide if you’re ready for professional branding, we want to make sure you know exactly what it is. No shame if you don’t — the online business world can be a big and confusing place! In fact, a lot of people think that having branding done means having a logo designed for you. While that is one element of branding, there’s actually a lot more involved in the process. And even the coolest-looking logos might not attract the type of clients you’re looking for if the other branding elements are left out. 

Professional Branding

The Purpose of Branding

Branding communicates the right message to your target audience. It does this through your business’s visuals and messaging. When done properly, your business has an instantly recognizable vibe, mood, and style. Using brand elements like logo, colors, fonts, and tone consistently helps people feel like they know what to expect from you. This makes it easier for brand loyalty to develop. 

Can I Create My Own Branding? 

Of course, you can create your own branding. In business, you always have the option to DIY or hire a professional. We would never want to tell anyone there’s only one way to do something. For some people though, hiring a professional is truly the best option.

So, back to the question. Are you ready for professional branding?

Here are some questions to ask yourself to help you decide if you’re ready to hire help:

  • Is your business going well enough/predicted to go well enough that you feel comfortable investing in help?
  • Do you feel like you have an amazing service that just isn’t standing out as much in a crowded marketplace?
  • Do you look at other businesses and get brand envy?
  • Have you tried to create things like logos or social media graphics and feel like you’re spinning your wheels?
  • Do you have a vision for your business and the kind of clients you want to draw in that seems just out of your reach?

If you answered yes to these questions, you might be ready for professional branding! Whether you’re ready or not, it’s a good idea to do an audit of your existing brand first. After you complete a brand audit, you may decide to continue to DIY the rest of your branding elements. Or, you may get confirmation that you’re ready for professional help. And the good news is, you can share your brand audit with whoever you hire. It’s a quick way for branding professionals like us to get to know you and your brand. If you’d like to take this first step in your branding journey, we invite you to sign up for our FREE DIY Brand audit guide here. 

Do you think you’re ready for professional branding?  Let us know in a comment below!

 

 

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About Bea + Elle

Bea + Elle-96-1

Brooke and Laura have a combined 20+ years of experience in graphic design, web design, and business branding.

Its warming up here in Utah.  Im excited to be able to walk barefoot in the grass and feel the sun on my face.⁠
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Im also excited to get out and do yardwork. It got me thinking about how starting a business is like planting a seed. It takes a lot of energy to get things going. It can be really frustrating when you dont see very much growth happening on the surface.  But know that those roots are digging in deep so that you can bloom. Then suddenly the plant is producing like crazy. ⁠
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Community is important to us.⁠
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Were not sure people realize that there is support out there for business owners and creatives. Free, valuable, educational, local support groups that meet regularly. Did YOU know? Some of us enter business ownership with a skewed idea of what success means. With eyes fixed purely on a goal, it makes it hard to see or remember there is a middle part, where your people and growth experiences are.⁠
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The truth is, if you dont want to be involved in dog-eat-dog business tactics, you dont have to. Sure, youll compete to stand out within your niche but it doesnt mean there isnt enough business to go around, and you dont have to play dirty to succeed. ⁠
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The opportunities we have to engage in our community are a reminder that were all people trying to pay our bills, trying to find balance, and attempting to evolve into versions of ourselves that are very personal. Its hard work and we can support each other.⁠
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If youre looking for a support network and a place to learn how to run your business check out @TheRisingTideSociety and see if theres a chapter local to you. Groups are run by a volunteer leader, hosted once a month with provided educational material, and its free. ⁠
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Here is a photo of Laura (captured by @amberprussephotography) leading the discussion on Branding at our local @RisingTideSociety meeting last month.⁠
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#communityovercompetition #smallbiztips #doitfortheprocess #savvybusinessowner #beyourownboss #creativebusiness #smallbizowner #creativeentrepreneur #creativeminds #solopreneur #smallbizlife #growyourbiz #therisingtidesociety ⁠
#9tothrive #womenwhohustle #bosslady #entrepreneurlife #successful #businesstips #startuplife #entrepreneur #utahcounty #mindset #mentalhealth #smallbusiness #community #socialgood #connection #culture #supportlocal
Happy Thursday! Happy June! Heres some color inspiration for you to use in your creative projects... or just to look at. ⁠
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Were excited to hopefully see some hot air balloons at this years @FreedomFestival next month. Getting up early, grabbing breakfast bleary-eyed and on the go, seeing the hot air balloons then heading home for a nap is one of our favorite July family traditions! ⁠
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Anyway, enjoy this color palette, and let us know if you use it for something! Wed love to see!⁠
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📷 @nicolegeri via @Unsplash⁠
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#color #colorpalette #procreate #summer #summertime ⁠
#creativeprocess #designinspiration #colour #moodboard⁠
#colorful #summervibes #popofcolor #colorpaletteinspiration #colorpaletteinspo #branding #colorlovers #colorinspiration #graphicdesign #procreatepalette #colortheory
We love to help our clients get EVERYTHING on brand.  The colors, the fonts, and the mood, its all part of your brand.⁠
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Youve worked hard to create youre branding. Now get it out there with custom content that connects you with your ideal clients. Wed love to chat about what we can do for you. ⁠
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If you dont have your branding place we can help with that too!
@bybeaandelle

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