Are You Ready for Professional Branding?

Before we help you decide if you’re ready for professional branding, we want to make sure you know exactly what it is. No shame if you don’t — the online business world can be a big and confusing place! In fact, a lot of people think that having branding done means having a logo designed for you. While that is one element of branding, there’s actually a lot more involved in the process. And even the coolest-looking logos might not attract the type of clients you’re looking for if the other branding elements are left out. 

Professional Branding

The Purpose of Branding

Branding communicates the right message to your target audience. It does this through your business’s visuals and messaging. When done properly, your business has an instantly recognizable vibe, mood, and style. Using brand elements like logo, colors, fonts, and tone consistently helps people feel like they know what to expect from you. This makes it easier for brand loyalty to develop. 

Can I Create My Own Branding? 

Of course, you can create your own branding. In business, you always have the option to DIY or hire a professional. We would never want to tell anyone there’s only one way to do something. For some people though, hiring a professional is truly the best option.

So, back to the question. Are you ready for professional branding?

Here are some questions to ask yourself to help you decide if you’re ready to hire help:

  • Is your business going well enough/predicted to go well enough that you feel comfortable investing in help?
  • Do you feel like you have an amazing service that just isn’t standing out as much in a crowded marketplace?
  • Do you look at other businesses and get brand envy?
  • Have you tried to create things like logos or social media graphics and feel like you’re spinning your wheels?
  • Do you have a vision for your business and the kind of clients you want to draw in that seems just out of your reach?

If you answered yes to these questions, you might be ready for professional branding! Whether you’re ready or not, it’s a good idea to do an audit of your existing brand first. After you complete a brand audit, you may decide to continue to DIY the rest of your branding elements. Or, you may get confirmation that you’re ready for professional help. And the good news is, you can share your brand audit with whoever you hire. It’s a quick way for branding professionals like us to get to know you and your brand. If you’d like to take this first step in your branding journey, we invite you to sign up for our FREE DIY Brand audit guide here. 

Do you think you’re ready for professional branding?  Let us know in a comment below!



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About Bea + Elle

Bea + Elle-96-1

Brooke and Laura have a combined 20+ years of experience in graphic design, web design, and business branding.

Branding is an investment in your business – one that can and will yield countless returns over the life of your business. With that in mind, it’s always a good idea to invest in a professionally designed visual brand identity that instills confidence and can stand the test of time. You know like the ones we do! Hint. Hint.⁠
Its so worth it to invest in professionally designed branding, a website, and graphics. ⁠
Read More by following the link in our bio⁠
You know this one already. Youve been on the consumer end of this. Theres a reason why we all go back to the businesses that treat us well. AND theres a reason we avoid businesses that dont treat us well.⁠
Your clients and customers REMEMBER how youve made them feel. Especially if you made them feel amazing! ⁠
#design #branding #creative #illustration #art #typography #designer #graphicdesigner #logo #photoshop #designinspiration #inspiration #marketing #creativity #graphics #business #socialmedia #entrepreneur #digitalmarketing #success #smallbusiness #socialmediamarketing #startup #entrepreneurship⁠
#businessowner #onlinemarketing #customerservice⁠
#happycustomer #weloveourcustomers #greatservice
This ones a little more monochromatic with browns, yellows, and a little dash of an earthy green. Fabulous image from Pictured Rocks National Lakeshore.⁠
Photo credit by:⁠
#npscolorforecasting #findyourpark #nationalpark #nationalparks #explore #nationalparkgeek #nature #travel #beautiful #design #photography #colour #colorful #inspiration #color #colorpalette #nps #traveling #roamtheplanet #wildlife #goexplore #tourism #nationalparksusa #nationallakeshore #visitMichigan #Michigan #picturedrocks #brandingcolors
💥 Heres a little roundup of some of my current favorite free fonts you can find on Google Fonts. (⁠⁠
If you mention fonts to Brooke, her wee face will light up and then she breaks into a slight sweat because she LIVES for fonts. Lives 👏 for 👏 them 👏 ⁠⁠#fontaddict 
Swipe through and check these out. Ive highlighted what these fonts were created for and should probably add that just because I love them doesnt mean I use each one for everything - even if I want to.⁠⁠ When it comes to font selection and usage you want balance and a strategy. It’s really easy to get carried away and use too many because fonts really are fun. We try to stick with 3 fonts tops for branding and web design.

I hope Ive done Brooke proud with this little collection. What do you think?

#googlefonts #fontlove #typefaces #typographylove #graphicdesign #webdesign #branding #typography #type #typegang #typematters #typedesign #brandidentity #photoshop #webdevelopment #websitedesign


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