Before we help you decide if you’re ready for professional branding, we want to make sure you know exactly what it is. No shame if you don’t — the online business world can be a big and confusing place! In fact, a lot of people think that having branding done means having a logo designed for you. While that is one element of branding, there’s actually a lot more involved in the process. And even the coolest-looking logos might not attract the type of clients you’re looking for if the other branding elements are left out.
The Purpose of Branding
Branding communicates the right message to your target audience. It does this through your business’s visuals and messaging. When done properly, your business has an instantly recognizable vibe, mood, and style. Using brand elements like logo, colors, fonts, and tone consistently helps people feel like they know what to expect from you. This makes it easier for brand loyalty to develop.
Can I Create My Own Branding?
Of course, you can create your own branding. In business, you always have the option to DIY or hire a professional. We would never want to tell anyone there’s only one way to do something. For some people though, hiring a professional is truly the best option.
So, back to the question. Are you ready for professional branding?
Here are some questions to ask yourself to help you decide if you’re ready to hire help:
- Is your business going well enough/predicted to go well enough that you feel comfortable investing in help?
- Do you feel like you have an amazing service that just isn’t standing out as much in a crowded marketplace?
- Do you look at other businesses and get brand envy?
- Have you tried to create things like logos or social media graphics and feel like you’re spinning your wheels?
- Do you have a vision for your business and the kind of clients you want to draw in that seems just out of your reach?
If you answered yes to these questions, you might be ready for professional branding! Whether you’re ready or not, it’s a good idea to do an audit of your existing brand first. After you complete a brand audit, you may decide to continue to DIY the rest of your branding elements. Or, you may get confirmation that you’re ready for professional help. And the good news is, you can share your brand audit with whoever you hire. It’s a quick way for branding professionals like us to get to know you and your brand. If you’d like to take this first step in your branding journey, we invite you to sign up for our FREE DIY Brand audit guide here.
Do you think you’re ready for professional branding? Let us know in a comment below!