The Client
Morgana McCabe Allan
Morgana McCabe Allan is a coach specialising in manifestation and law of attraction. With a Ph.d in “women’s social identities and how our interactions with places, people, things and culture shape our emotions, patterns of behaviour, experience of time, and even our understanding of ourselves.”
This branding project was to create a visual brand identity that would represent a trustworthy, educated, experienced mentor for extensive use throughout multiple platforms, outlets, and coaching programs.
After being referred to us via a mutual friend/brand photographer we got started with the process and dove straight in. The elements of this brand are multifaceted and vibrant.
We opted for rich, inky jewel tones rather than a rainbow spectrum to represent Morgana’s brand and a gem element as the basis of her logo and social graphics. The original rainbow color palette was fun and energetic but switching to the jewel tones her brand became more mature and appropriate for the content included in her online courses.
The Branding
The Experience
What Morgana had to say about working with Bea + Elle Designs on her visual branding:
My designs from Bea + Elle literally make me want to cry with happiness. They are so perfect. They communicate me and my brand values, without making it "about me" - speaking to my audience about their own identities and desires. I feel like a kid at Christmas every time I know a new graphic is coming! I love their care and attention to detail, and their knowledge and understanding of how a brand fits together cohesively across different platforms and the role of the website as the home base of a brand. They're funny, kind and lovely ladies too <3 I'd recommend them to anyone (and I do.)
